On getting published

I don't generally have a high opinion of what passes for scholarly literature in the education journals, although it is mostly unread and therefore in Douglas Adams' words "generally harmless". But when I read the linked abstract in what appears to be a respectable medical journal (at least, one listed on PubMed) I get worried.

Hat-tip to the National Center for Biomedical Information's ROFL blog (stands for Rolling On the Floor Laughing in txt-spk) for the link--and something of an explanation, here.